I’m continually amazed at the “missed opportunities” by voice actors when they set up their professional social media pages. Sometimes their bios are more “fun” than they are “business-like” – with no active links to showcase the person’s many talents. Social media is a way to be more than just social. It can be a major business tool and you should treat it as such. Over time you can build some great connections. I have.
You might be surprised at the casting or lurking or “talent evaluation” that gets done on Facebook, Twitter, Linked-In, etc. You always want to make sure that you are poised to get your share of any potential work opportunities!
Here are some simple tips.
Tip #1) Make sure your work samples are just ONE click away. This doesn’t apply to only voice talent. If you’re a video shooter, an editor or a writer you always want producers to have fast access to your main selling tool – your real work samples. Make that the primary, consistent link you use for social media and make it accessible with just one click. Producers are busy people so quick access may get your samples in front of the right set of eyes & ears fast!
Tip #2) Be sure your VO demo files are downloadable as MP3s. Producers want easy access to your AUDIO files (see rule #1) but they also want to be able to control what they do with them once they are downloaded. They may compile a set of 5 of their top voice choices for a particular project and want to send them in an email to a client. They won’t be sending a client to your website (or 4 other voice talent websites). They want to make it easy for their clients to select their top 1 or 2 voice choices and then move on.
Flash sites are not great for providing downloadable audio files. VoiceZam is a handy tool because it allows full audio file downloads of each demo. SoundCloud works great, too but beware “share” is not the same as “download. SoundCloud was created for music folks to “protect” their audio from downloaders so the actual ability to set up a “download” for each file is hidden in the preferences settings.
Tip #3) Read every social BIO of the folks who take the time to follow you. Really. Take the time to see if any of your followers actually are producers of some type or are involved in casting. They likely followed you because are in the media biz and that time of connection is the perfect time to reach out and ask to share your demos with them.
If you know me, you may know I’ve been involved in helping cast voices for clients for decades. I even mention that on my two Twitter bios. Would you believe only 1 out of every 40 or 50 new followers even comments on casting or asks to submit a demo?
Tip #4) Don’t use the word “aspiring” or “newcomer” in your bio. It is an instant shutdown to casting folks & producers. Would you hire an “aspiring” brain surgeon if you needed a doctor? You don’t have to fib about your abilities but don’t throw up roadblocks. I’ve met some amazing beginners over the years who sounded just like seasoned pros right out of the gate. And some people have years of VO experience but just aren’t right for some types of voiceover. Let your work and your demos open doors for you that you may not have known existed.
Tip #5) Participate. It is one thing to set up effective social media sites but another to set aside time to actually participate. Once a month doesn’t cut it. Once a week still isn’t enough. Think of it as part of your business marketing. Sure it’s hard to find the time sometimes but if you commit to bits of time throughout the day the same way you monitor your email, you can still be effective with your social presence.